Anchorage Dental Care
May Results

Google Ads delivered 109 clicks from A$3.91K in spend, with a 14.51% CTR and a high A$35.86 average CPC. That click cost is not cheap, but May performance gives this channel more weight because 10 opportunities were tagged back to Google Ads and 6 of those reached high-intent stages. In practical terms, this was the clearest channel for linking paid traffic to real pipeline movement.

• Key takeaway: search clicks were expensive, which usually points to patients who are already closer to making a decision.
• Why it mattered in May: Google Ads was the clearest channel for tying ad spend to booked, attended, or treatment-progress outcomes.
• Next opportunity: turn the same search demand into more attended outcomes without pushing cost per click higher.

Meta performance in May told a more nuanced story than simply up or down. Spend was almost flat at AU$1.49K, average CPC rose to AU$1.25, impressions fell to 366.24K, and CPM dropped to AU$5.27. That mix suggests the account reached slightly fewer people overall, but it still held efficient visibility costs while clicks became a little more expensive. For Anchorage, the May result points to a creative challenge rather than a delivery problem: visibility remained efficient, but stronger action still depends on sharper messaging.

• Key takeaway: reach softened, but cost to put the ads in front of people stayed efficient.
• Why it mattered in May: Meta remained a strong environment for testing which offers and smile-focused hooks actually stop attention and start curiosity.
• Next opportunity: push the strongest creatives beyond awareness and into clearer enquiry intent after the click.

Website traffic reached 1.56K visits over the last 31 days, down 4.41% from the previous period. The biggest visible traffic sources were direct at 676 visits and organic at 642, which together account for the clear majority of traffic. Paid and CPC-labelled visits were much smaller by comparison at 74 and 68. That mix shows the website is being supported by brand recall, repeat visitation, and existing search visibility rather than relying on one paid source alone.

• Key takeaway: direct slightly led organic, which usually points to good brand familiarity as well as search discovery.
• Why it mattered in May: the site did more than catch ad traffic; it supported people who already knew the clinic and people actively searching for a dentist.
• Next opportunity: hold this traffic mix steady while improving how many visits turn into enquiries, bookings, and attended appointments.